For many, Mailchimp is a reliable mailer for sending newsletters and other automated email campaigns. And for some it might even be cost effective but unless you are sending very few emails I’d suggest not. Whatever your views on costs it is very easy. However, if you’re already using Amazon’s AWS then there are other services that, with a little effort, might well be cheaper. These take advantage of the fact that you get a generous free sending limit with your account.
Sendy is one such service which does much of what Mailchimp does. It can send nicely formatted emails … Read the rest