Free for Free

FREE by Chris AndersonChris Anderson, the Editor of Wired US, is currently pushing his book Free which is all about the free price point in the modern economy. This picks up on, in part, the freemium model I spoke about recently.

Of course it is difficult to argue that free is the new price point when you are trying to sell a book with a cover price of £18.99. To get around this difficulty Anderson has managed to persuade his publisher that they should give away a limited number of copies of the book in various formats. So right now the … Read the rest