Spoken Like a Geek » Somin http://www.spokenlikeageek.com/wordpress The technology blog of Neil Thompson Sat, 28 Jan 2012 09:13:34 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Rule 1: Don’t Call Your Product “Unbreakable” If It Is Not http://www.spokenlikeageek.com/wordpress/2010/01/12/rule-1-dont-call-your-product-unbreakable-if-it-is-not/ http://www.spokenlikeageek.com/wordpress/2010/01/12/rule-1-dont-call-your-product-unbreakable-if-it-is-not/#comments Tue, 12 Jan 2010 12:36:48 +0000 Neil Thompson http://www.spokenlikeageek.com/wordpress/2010/01/12/rule-1-dont-call-your-product-unbreakable-if-it-is-not/ image My advice is never give a live demonstration if you can possibly help it and never, never, never claim a property that the product doesn’t actually possess. Advice that Sonim would have done well to have heeded before handing over their “unbreakable” mobile phone to a reporter from the BBC.

The reporter, Dan Simmons, looked pretty embarrassed about having smashed the screen of the device and Somin’s CEO laughed about it and everyone is blogging about it but “unbreakable” it obviously isn’t.

You can see the video of destruction here.

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