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Rule 1: Don’t Call Your Product “Unbreakable” If It Is Not

Jan 12, 2010 13:36 -

My advice is never give a live demonstration if you can possibly help it and never, never, never claim a property that the product doesn’t actually possess. Advice that Sonim would have done well to have heeded before handing over their “unbreakable” mobile phone to a reporter from the BBC.
The reporter, Dan Simmons, […]

 

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About:

Neil Thompson is an IT professional with over 20 years’ experience in start-ups, software houses and commercial organisations.

In 2009 he set up Ammat Consulting to deliver strategic consultancy and tactical support to software companies of all sizes.

Neil has a keen interest in all things technical and mobile and cloud computing in particular. This blog reflects those interests.


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