Prioritising Marketing on Start-up

Something struck me recently about the difference between OSX and Windows. What is the first thing that happens when you start-up a Mac?  You hear the “Wall-e” sound (if you don’t know what that sounds like take a look at the video below). Only then does the start-up begin. When you start up a Windows PC you see the BIOS checks and then Windows logo and eventually the Windows tinkle.

In order to do this Apple must be prioritising loading the sound drivers first in order to do so. Something that they can do because they have control over both the hardware and the software. Microsoft on the other hand are reliant on the various hardware manufacturers doing their stuff before they can even start thinking about loading Windows.

No earth shattering but interesting nevertheless and a good opportunity to show a short bit from Wall-e!